Toyota is planning to sue the Australian cheap airline giant, Jetstar for intellectual property theft of the JUMP.. Yes, both parties had/is having a campaign where all the satisfied customers demonstrate a JUMP out of happiness and satisfaction.. Toyota claims that they came up with their "What A Great Feeling" campaign first, thus JetStar has no right what so ever to feature people doing the JUMP too.
Silly me to think that JUMPing is just basic human right... I know for a fact that elephants can't JUMP but I wasn't aware that now it's an intellectual property.. Kangaroos and frogs must be pretty smart then, right?
image taken from http://www.contactimprov.com/news/images/kangaroo%20JumpingKick.jpg