It's been a while since I watched such a small yet sincere movie like this. The primary reasons for me watching this movie were firstly, my comel Mos Def as the main man of the movie and the second would be the owh-so-talented Michel Gondry who is the director as well as producer. Upon hearing this combination (and Jack Black+Danny Glover combo), I instinctively knew that this movie would be great and that it was.
The movie revolves around the lives of Mike (Mos Def-ku) and Jerry (Jack Black) who live in the little town of Passaic, NY. Mike helps his foster father (Danny Glover) run a small VHS rental store called Be Kind, Rewind in a 100 year old building which is facing the possibility of being torn down and be relocated in the projects. So Mr Fletcher, the foster father decides to do research on how to save the business and hands over the responsibility for a few days to Mike. While Mr. Flecther was away, Jerry somehow got magnatised and ruined all the VHS in the store. So when a customer comes in with a request for a Ghostbuster VHS, Mike had to come up with all kinds of idea and finally chose to do his own version of the movie in an amateurish way. The thing is that people loved their work and more requests came for more videos! So from a small tak laku VHS store, people lined up for the sweded version of movies like Rush Hour 2, Space Odyssey and Boyz n The Hood(ye, sweded as in the verbified form of the noun "Sweden"- jack black created the term and that should explain the illogical manner of it). However, it wasn't all good and they still couldn't get enough funding to save the little place. Sedih :(
I recommend this movie for those who love movies with heart and little, true moments in life. It's not going to be super-inspirational like some coaching movie but I left the cinema with a wonderful sense of delight in my heart. Although the crowd in the cinema did not share my enthusiasm (I was laughing all the way and couldn't understand why these people aren't getting the jokes!!!), I truly enjoyed it. I say from now on, "let's be kind, rewind"